Sheri Shashwath, Dr.M.Nagabhaskar 02 07 This study examined market awareness of the latest twowheeler models launched by Bajaj Auto with a particular focus on the NS125 among a sample of 100 respondents in urban and semiurban regions Demographic analysis revealed that 65 of participants were young adults aged 1835 years and 75 reported monthly household incomes up to 60000 indicating a target market segment sensitive to affordability and value propositions Quantitative analysis showed that 70 of respondents were existing twowheeler owners with 429 currently using Bajaj models reflecting strong brand loyalty Eighty percent had heard of recent Bajaj launches and 50 were familiar with the NS125 Social media emerged as the leading information source 30 surpassing traditional channels Price 35 and mileage 25 were identified as primary purchase drivers while 50 expressed purchase intent within six months Likertscale responses indicated that 75 believed Bajaj twowheelers offered good fuel efficiency 70 perceived the brand as trustworthy and 65 would consider Bajaj for their next purchase However design appeal elicited mixed responses with only 45 in agreement The findings suggested that Bajaj Autos existing promotional efforts achieved high general brand awareness but revealed a need for targeted campaigns to enhance NS125 familiarity Practical implications included an emphasis on digital marketing experiential events and tailored financing to attract young costconscious consumers Recommendations focused on leveraging social media engaging influencers and refining product design to address emerging aesthetic preferences The studys limitations highlighted its crosssectional design and urbancentric sample while future research was recommended to adopt longitudinal approaches and include rural segments Overall the research provided actionable insights into optimizing market communication and product positioning for Bajaj Autos new twowheeler offerings within a competitive Indian market Copyright (c) Journal of Science Engineering Technology and Management Science. All rights reserved 2026