Raghvendra K.Mishra,Anuj Pathak 02 04 The Auto wired high rate of digital technologies development along with the integration of the internet to almost every area has considerably changed consumer behavior especially in the sphere of retailing This paper discusses feedback of the consumers on online shopping and the most important and influential characteristics involved in it including convenience prices availability of goods safety confidence and satisfaction after receiving goods The study method will be qualitative based on a welldesigned questionnaire that will be issued to all age groups income and geographic disciplines of the consumers It has been seen that convenience and time saving figures are the main factors influencing the positive perception of online shopping with the secondbest position held by availability of a wider variety of products and competitive prices Nevertheless issues of the quality of products lagging deliveries and information privacy still represent barriers to further adoption The results also impose the differences in terms of the demographics where young consumers express stronger preference and trust to using online platforms than the older segments of the population It is found in the study that the acceptance of online shopping is being increased and yet it requires longterm consolidation through greater consumer confidence adequate logistics and added value Both findings can be used by ecommerce businesses and marketers to ensure that they align their approaches to changing consumer demands Copyright (c) Journal of Science Engineering Technology and Management Science. All rights reserved 2026