P.Swapna, Dr D. Srinivas 02 09 Social media has emerged as a powerful tool to market products services thus significantly shaping consumer buying behaviour While several studies have explored the impact of social media marketing on general consumer products limited attention was driven towards organic products such as organic fruits vegetables cosmetics and personal care items This research aims to fill this gap by examining how social media marketing strategies affect consumer attitudes values and purchase decisions specifically towards organic products The study uses a mixedmethod approach to collect data from consumers who actively follow organic brands on social media Findings reveal that factors such as influencer endorsements usergenerated content and perceived product authenticity play a significant role in shaping consumer preferences in the organic segment This research contributes to the existing literature by offering insights into the niche area of organic product marketing and highlighting the unique dynamics of consumer engagement in this domain Copyright (c) Journal of Science Engineering Technology and Management Science. All rights reserved 2026