In the given paper, the digital banking technology acceptance is considered, and its impact on the online banking behavior of the Nagpur consumers is explored. In the rapidly accepting digital financial services, it is important that their acceptance and behavioral intentions can now be used to know how banks can enhance customer interaction and their service delivery performance. According to the technology acceptance model (TAM), the research analyzes such critical variables as ease of use, usefulness, trust, and security as the variables in the definition of the customer adoption of the digital banking platforms. The researcher collected the primary data through structured questionnaires delivered via a representative sample of the customers of the banks of Nagpur and examined them in the form of statistics, which can be used to assist in identifying the patters and relationships. The findings show that a greater usefulness and ease of use significantly result in the adoption of online banking services whereas security and trust are moderately associated with the utilization of the service. The study provides the practical information on the ways banks operating in the urban Indian markets can build customer oriented digital approach and foster the culture of sustainable online banking in the country
Keywords : Digital Banking, Technology Acceptance Model (TAM), Online Banking Practices, Perceived Usefulness, Perceived Ease of Use, Trust, Security, Customer Adoption, Nagpur, Banking Technology, Financial Inclusion.
Author : Mrs. Vaishnavi Mohurle, Dr. Shivani Katakwar
Title : TECHNOLOGY ACCEPTANCE OF DIGITAL BANKING AND ITS EFFECT ON ONLINE BANKING PRACTICES IN NAGPUR
Volume/Issue : 2025;02(3(S) ICEMSS)
Page No : 12-18