Article
A Study on Artificial Intelligence in Recruitment and Talent Acquisition
Artificial Intelligence (AI) has become a transformative technology in Human Resource Management (HRM), revolutionizing recruitment and talent acquisition by improving the efficiency, accuracy, and quality of hiring decisions. Organizations are increasingly adopting AI-powered tools such as applicant tracking systems (ATS), resume screening software, chatbots, predictive analytics, and machine learning algorithms to automate recruitment tasks, identify suitable candidates, and enhance the overall hiring experience. This study examines the role of Artificial Intelligence in recruitment and talent acquisition, focusing on its impact on candidate sourcing, screening, selection, recruiter productivity, hiring quality, and organizational performance. The research also explores the benefits and challenges associated with AI adoption, including algorithmic bias, data privacy, ethical concerns, and the need for human oversight. A descriptive research design was employed using both primary and secondary data. Primary data were collected through structured questionnaires administered to HR professionals and employees, while secondary data were obtained from academic journals, books, industry reports, and credible online sources. The collected data were analyzed using percentage analysis, mean analysis, and graphical representations to evaluate the effectiveness of AI-driven recruitment practices. The findings indicate that AI significantly reduces recruitment time, improves candidate matching, enhances decision-making accuracy, and increases recruiter efficiency. However, successful implementation requires transparent AI systems, ethical governance, continuous monitoring, and the integration of human judgment with AI-driven decision support. The study concludes that Artificial Intelligence has the potential to transform recruitment and talent acquisition by enabling organizations to build a more efficient, data-driven, and strategic hiring process while improving overall organizational competitiveness.
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